Business Service
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Description and Value
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Sample(s)
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Web design and redesign
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Your website is a major marketing and communication tool. We can help you to match the design and
function of it to align with your target audience, your marketing goals, and your business operations.
What? You haven't even looked at your website since 5 years ago when your nephew created it? We can
update it to reflect what your business has grown to be now.
The sample shown on the right is an About Us page created by Ki Insights.
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Services that support web design and redesign |
A customized website involves a wide range of supporting tasks. Even if you are
able to put together your own website by using a do-it-yourself web design kit such as
Website Tonight by GoDaddy, WordPress, SiteBuilder, or a flash template, you may be
missing one or more important components of your website. Ki Insights can help you
to develop marketing offers and target audience definition, and to determine keywords for
search engine optimization.
The sample shown on the right is a spreadsheet that Ki Insights used to develop a customer's list of SEO keywords.
It is a sample only--the actual keywords are blanked out.
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Newsletters and flyers
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Newsletters and flyers, whether they are online and sent via e-mail, or printed on hardcopy to distribute,
are still very popular ways to stay in touch with your customers and to invite them to events. Ki Insights
will be happy to design, write, and publish your company newsletters and flyers. We can prepare them to be
uploaded to your website by your web designer in PDF or HTML format (to be embedded into your website),
or else arrange them to be printed at a reasonable price.
The first sample shown on the right is a 4-page newsletter with no staple (all pages are printed on the
same paper folded over).
The second sample is an invitation to an event; the photo of the boat was furnished by the customer.
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Online calendar
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Use an online calendar to list your classes and events in an easy-to-read format. If you sell your products
mostly at swap meets and craft fairs, your customers can find you to purchase your products (not
everyone is comfortable with purchasing things online). If you teach classes, list your class topics,
locations, and time and date. Ki Insights can assist you with setting up a registration form, and
even a Buy Now button so they can pay for your classes on the spot.
A penny saved is a penny earned. Putting your calendar and class information online and regularly updated
will enable smoother business operations. Your customers can access your event information and register
at their convenience. If you have your class registration and checkout set up to launch from your
calendar, your customers can navigate through your website easily and at the time that is most
convenient for them.
The first sample shown on the right is a freeform calendar designed by Ki Insights.
The second sample shown on the right is a portion of a more traditional calendar that
shows the company's class schedule for the month. The customer can click on "Register For Class"
which will take them to a registration page where they can fill out required information. When
they send the information, they are taken automatically to a class selection shopping cart and then to a
checkout page.
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PowerPoint slide deck design and creation
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PowerPoint 2010 is not your father's PowerPoint. Nowadays PowerPoint has multimedia capabilities to embed video,
slideshows, music, and voiceovers. Using PowerPoint is an easy way to create an informational slideshow that can be
uploaded to YouTube, or to your website. You can offer a multimedia PowerPoint slideshow in your shopping cart
as something your customer can purchase. Ki Insights can also convert how-to manuals and documents into
PDF files that can be downloaded as an offer in your website's landing pages.
Ki Insights can design a custom background,
such as the one shown on the right, for your PowerPoint slides with a stylized, custom look for your
company presentations.
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Shopping cart
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Are you thinking about selling your products online in a shopping cart? You will need to plan it out very
thoroughly. Setting up an online shopping cart might involve:
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selecting your cart vendor such as PayPal, Authorize.net, LinkPoint Cart
- comparing and purchasing your merchant account from the selected vendor. Some accounts can cost hundreds
of dollars a month, including purchasing the secure socket layer needed to keep all of the sales
transactions secure on the Internet.
- setting up drop shipment arrangements with the companies that manufacture and supply your products
- setting up a fulfillment process in your company to handle all incoming purchase requests
- setting up a customer service department to handle questions, comments, and problems
- setting up the product inventory in your shopping pages, including colors, sizes, and other choices,
prices, discounts, photos of the products, and descriptions
- determine and set up how you want to handle sales tax
- determine and set up shipping options and fees
- determine how you want to attract visitors to your shopping cart (email blasts, mailings)
Please contact Ki Insights--we will help you (free of
charge) to determine if e-commerce is feasible for your company and the products it offers.
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Photo galleries and slideshows |
Example Of A Photo Slideshow For Your Website
We can design a slideshow that starts automatically when your customer visits your webpage, and is the size of one photograph.
Or we can design a gallery
of photos that becomes a slideshow when the customer clicks on one of the pictures, as shown below.
Slideshows
are very handy to showcase your work. When the slideshow is also published on YouTube, it will boost up your
search engine ranking.
Click on any picture below to enlarge it; the slideshow will start in 3 seconds.
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